Sure Holdings Fine Wine Fund

Fine Wine Investment Managed Fund


About Us

Managed Fine Wine Fund with industry experts

We all need someone to rely on, why not rely on a team of wine investment analysts that have been doing it for 20 years? You do not need any experience in fine wine investing to participate in our wine fund. 

Regular Updates

We will monitor the market and give you consistent updates on the market and the performance of the wine fund. Performance review will be done yearly but there will be a six month update sent to you.

Have more time for yourself

What we are all short on is time, in todays fast paced environment and access to information in seconds using technology we become swamped with needing to know everything. With a managed wine fund, we will focus on what we know best, giving you more time for yourself!

Fund Valuation

Wine Fund Current Share Price

The value of the wine fund is based on the growth and size of the fund.

Sure Wine Fund Annual Reports

Review our wine fund performance in our latest annual report

Review past performance and current updates posted about our fund. All the latest information you need to know about how our wine fund is progressing.

Examples of some of the Wines invested

Lafite Rothschild

First Growth Bordeaux Wine from the 1855 Classification


First Growth Bordeaux Wine from the 1855 Classification

Chateau Petrus

A famous Bordeaux wine from Pomerol


First Growth Bordeaux Wine from the 1855 Classification 

Mouton Rothschild

First Growth Bordeaux Wine from the 1855 Classification

Haut Brion

First Growth Bordeaux Wine from the 1855 Classification

Our Managed Wine Fund Panel of Experts

 Team of experts working around the clock to grow your returns in wine. 

James Pala

Has been in the industry for 18 years. He is a fine wine investor himself for many years and manages wines for a global high networth clientele.  


For more information, click here!

Become a Wine Trader

Reasons to Invest

1. Low entry to the fund only 3%!

2. Performance Fee of just 10% of your returns. Ensuring the fund will maximise on your returns!

3. Low maintenance investment for you.

4. Storage fees managed by the fund so you don’t need to worry about paying on time.

5. Existing Sure Holdings Clients can transfer their portfolio into the fund.

Medium to long term investment but with no hold periods.

6. Cash out on amounts less than 10,000 within 4 weeks.

7. Higher amounts carry a longer withdrawal period.

8. Dividends will be paid yearly and the fund is licensed with Labuan Financial Services Authority.

Only existing customers of Sure Holdings are eligible to make an application into the wine fund.

Minimum Investment

Level of Investment

The minimum investment is 75,000 GBP. This minimum level of investment is determined by the Labuan Financial Services Authority where the Fund is licensed and registered.

Dual-Currency Fund

GBP and Euro Currency

The fund will use GBP as the base currency for valuation purposes.  

Investments can be made in either USD, Euro or GBP. Funds will be invested into GBP or Euro buying wines in either currency.  GBP wines will be stored in the UK and Euro wines will be stored in France.

  This is an investment fund that allows you to hold a position in fine and rare wine even if you have zero experience.

Frequently Asked Questions

Wine Investment Fund Frequently Asked Questions



Some great questions from some great clients… 

We’ve compiled them together, to help you understand what our recently launched wine fund is really all about!


1. Does 10 years maturity mean that the fund will close after 10 years and will investors need to re-apply again?

Answer: Yes the fund needs to close and funds would be liquidated, clients could take their investment back after this period. Or alternatively switch into another fund.

This is part of the licensing body requirements that issue the regulatory license for our wine investment fund.


2. Client’s minimum investment is 100,000 GBP and they have no maximum level of investment, however, their investment should not control more than 5% of the fund’s total value. So, each client has limits to investing in the wine fund?

Answer: Yes the minimum entry level for each investor is 100,000 GBP.
5% of one single investor is monitored internally to ensure one investor does not hold too large a share in the fund. This 5% is a guide and our fund managers will use their analysis to ensure the fund is not prone to risks of few investors holding the majority. The maximum per investor is 10 million pounds.


3. Why is it specific only for Bordeaux portfolios?

Answer: These wines are generally quicker to sell back to the market. This allows the wine fund to run smoothly and enables buying and selling of wines quickly, to maximise on the return for clients.  Sometimes, different regions of wines may take longer to sell due to their demand being not as strong as Bordeaux wines.  Bordeaux wines have recognised classifications which follow laws, so these restrictions on how they make the wine make it more exclusive and in demand.


4. Why are Bordeaux wines valued in GBP?

Answer: Wines stored in UK are valued in GBP and wines stored in France valued in Euros. The GBP fund is bigger because we tend to buy more wines in GBP than Euro.  Investors can invest money or wine into either of these funds.

Clients owning wines in Bordeaux, we will convert them into the Euro fund and  wines in the UK will be added to the GBP fund.


5. What does “wine funds liquidity” mean?

Answer: Wine funds liquidity refers to cash held in the wine fund bank account in GBP or Euros.  The USD account is to separate any fees, hence they are held separate from the wine fund’s cash.  Using the liquidity in the fund, we will buy new wines for the fund, if there is no liquidity then we would not buy any new wines until some wines are sold for cash to re purchase wines again. The fund manager will maintain an adequate amount of cash in the fund for any investors who wish to liquidate in the short term.


6. What is the rationale behind a minimum investment of 100,000 GBP per investor?

Answer: Minimum investment is set by the authorities who issued our license – Labuan Financial Services Authority (LFSA).

The rationale is an investor, investing into individual cases of wine can build up his investment portfolio, then switch it into the wine fund when he meets the minimum level of investment – 100,000 GBP.


7. When dividends are to be reinvested, are there charges?

Answer: There is no charge when dividends are reinvested, however there is a 10% fee from the fund’s profit. The management fee is deducted from the total value of the client’s units that he owns.


8. Would their investment remain in the respective currency?

Answer: Yes the GBP or Euro fund will always stay in the investor’s respective currency.


9. How does “wait for 4 weeks liquidation” work?

Answer: When an investor requests to sell below 10k of their units, it will take 4 weeks to receive the cash. This gives the fund time to sell wines if there’s not enough liquidity at the time in the fund. It also prevents the fund from selling off wines lower than market price, to liquidate urgently.


10. Does storage in Bond mean that the trading of wines are all exempted from custom duties/taxes?

Answer: Yes correct, exempt in the UK and France.


11. Under Clause # 34-37 (Annual Investment Plan, Income Plan, Wedding Plan, and Pension Plans), are these investment options available to the investor aside from wine trading? Are the charges to client the same?

Answer: Yes these are excellent ways for an investor to plan their investment into the fund and make investments at different periods to fit around their lifestyle and investing plans.


12. Minimum Investment is GBP 100,000 required by LFSA.  This can be in the form of cash or the transfer of my current portfolio to the Fund?  In the case of the latter what ‘value’ figure will you use?   In your current Portfolio Format you use “Market Price”.  If the Portfolio is valued at, say, GBP 100,000 the Investor will receive 97,000 units being GBP 100,000 less the 3% Entry Fee (GBP 1.00 = 1 unit)?

Answer: The minimum investment is GBP100,0000 required by LFSA. The value of the wine will be determined at the time, based on the bid price of our website  Ask price is an indicative price to re purchase that wine and bid price is to sell it.


13. Performance Fee – This 10% will be calculated annually and on the difference in the Fund value between inception and 12 months annually?  If the market turns down and the Fund value reduces, then no performance Fee is payable?  How often will the Fund value be available to Investors?

Answer: The financial year is January to December so every January we will produce a performance report. Performance fee will be deducted from the gross yearly return. Correct – No performance fee is deducted if the fund does not make any return. Performance fee is taken from the gains of the fund ONLY.


14. Storage Fees – These fees will be deducted before calculating the Performance Fee?  Will the Storage Fees be charged to the Fund each 6 months or annually at the anniversary date? And what about the management fee?

Answer: Yes every six months, same billing period as a Sure Holdings individual portfolio because Sure Holdings is the administrative manager of the wine storage facilities.  The management fee will also be deducted every six months.


15. Withdrawals – I assume that this is done by selling ‘units’ rather than specific wines?  (Takes 4 weeks if amount less than GBP 10,000 is withdrawn?)

Answer: Yes correct, sell units to liquidate your position. The amount is 4 weeks if less than 10,000 GBP or Euro.


16. Investment into the fund – This will be done by buying additional ‘units’, at the current unit value in GBP or Euro for cash.  (Ownership of ‘units’ is immediate once funds are received by Sure Wine Fund Ltd).   Once in the Fund, presumably additions do not need to be increments of GBP 100,000 but much smaller amounts?  Are additional Investments subject to 3% Entry Fee?

Answer: Correct, increments need not be 100,000 GBP. They can be any amount that you are comfortable with. Yes the entry fee is paid whenever an investment is made into the fund.


17. Units – How will the price of a ‘unit’ be calculated ?  I envisage people adding to their Investment from time to time thus increasing the number of ‘units’ in the fund which in turn will reduce its value as a percentage of the Fund.

Answer: If the fund increases 2% then the value of the Units will increase from 1 pound to 1.02 pounds. If additional units are bought, then the investor would pay the new value of 1.02 per unit.

The fund is valued every month and we will take the latest valuation of the fund for any new investor adding to the fund so that they would pay the correct price per unit.


Contact Us

Register your interest in our fund

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Only Sure Holdings existing customers with a wine portfolio can be considered for our managed wine fund.


Not yet a client of Sure Holdings? Apply for an account now.

Sure Holdings Fine Wine Fund

Unit B Lot 49, 1st Flr Blk F Lazenda Warehouse, 3 Jalan Ranca Ranca, 87000, Labuan, Malaysia

Business Hours

Monday to Friday: 9am – 7pm

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